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Simplify your sentences

The title of this post should simply be “Simplify”. Too often, people, especially bloggers and web designers tend to over-kill content on their site in order to have more text. In my experience, it is always more effective to write a powerful headline, have a short introduction to your content and some detailed content after. Simplicity is one of the most complicated things to do – but the reward is customers understanding your message. Just a thought.